What will YOU name the arena formerly known as the Staples Center? – Orange County Register

The world after Jim:

• It almost goes without saying, isn’t it? You go on vacation and come back to find that things have changed. Maybe your desk – if you still have an office – is in a different location, maybe the work processes have changed since you left, maybe the environment around you has changed a little.

Or maybe the cryptocurrency people have taken over. …

• The news was spread on Tuesday on the way home from the airport, and while I was slightly surprised, maybe I shouldn’t have been. The building we’ve known as Staples Center for 21 basketball / hockey seasons will be known as something else on Christmas Day, its naming rights sold for 20 years and $ 700 million sold to a virtual currency provider. …

• My first thought was: are we being played a trick? …

• My second thought? In reselling the name, AEG has hopefully determined that it will receive the $ 700 million in cash instead of the equivalent in NFTs or the official currencies of internet hackers and blackmailers around the world. When the value of the virtual currency is volatile enough depend on what Elon Musk is tweeting at any given time … no thanks. I will take my risk with greenbacks. …

• But that is not the main point here. The name change has hit a lot of people in LA hard as it is akin to AEG selling a piece of LA’s sports heritage. This building has been home to championship celebrations and unforgettable moments since it opened in October 2019. I think a name change shouldn’t damage those memories, but in some ways it seems to disregard the past. …

• I have a feeling that a large part of the public will ignore the name change. I know that I will. Starting December 25th – and the idea that the money changers will make their takeover official on Christmas Day is ironic – the Lakers, Kings and Clippers in This Space are simply playing in downtown Los Angeles.

A more detailed description? OK. Next to the LA Convention Center. Or across from LA Live. Or on the corner of Figueroa Street and Chick Hearn Court. (For some reason I like this description best.) …

• Perhaps it is time to reconsider how we deal with all company names. After all, the new owners of the naming rights do not pay US to promote your company or product, so why should we do it for free? And the more the names change and the confusion that goes with them, the less impact they have. Can someone name the arenas in Miami, Indianapolis, Salt Lake City, or Toronto without looking them up? …

• Example: The home of the San Francisco Giants has now had four company names in 22 seasons, and perhaps the only thing that will prevent mass confusion is 24 Willie Mays Plaza and its location next to McCovey Cove.

On the other hand, if you’re prone to snark, you could mention it in honor of the (current) Dodger, who scored three home runs on the ballpark’s first opening day in 2000. Doesn’t “Kevin Elster Park” have a nice sound? to? …

• And as a reminder, while the Buffalo Bills were the first to name their stadium after a company in 1972, the flood of naming rights didn’t really get going until December 1988 when Jerry Buss reached an agreement with the Great Western Bank to append his name to the forum. The name outlasted the bank itself. …

• Speaking of nothing, the Rams’ last loss to the 49ers shook memories. Best national anthem rendition I’ve ever heard: Emmylou Harris in Candlestick Park before a Rams Niners game on October 31, 1993. The Rams also lost that game by 40-17 in a 5-11 season a year before he’s leaving town for a couple of decades. …

• I saw portions of the Niners defeat on Monday at a Waikiki restaurant that used cardboard cutouts to enforce social distancing. (And yes, there is a vaccination order. You still take COVID-19 seriously in Paradise.) …

• Should the USC-UCLA game on Saturday at the Coliseum count as the Loser Leaves Town Bowl?

Beyond the first start of Trojan’s freshman quarterback Jaxson Dart, there’s not much else to get noticed. But keep in mind that even though Chip Kelly’s seat is now bowl-approved, it remains hot enough that another loss to USC could turn it into an ejection seat. In this case, both programs will look for replacements. …

• There are precedents at UCLA. Jim Mora, Rick Neuheisel, Karl Dorrell and Bob Toledo were all fired after losing to USC, and interim coaches each took over the bowl game. (The only winner among those interim coaches? Ed Kezirian, who coached Toledo’s team to defeat New Mexico in the 2002 Las Vegas Bowl.)

Who is the best interim candidate this time? You know, just in case. …

• Final note on facility names / nicknames: There are few reasons for us to miss the late LA Sports Arena that is now the glitzy home of the LAFC, but there should be a place in a Hall of Fame somewhere for Bruce Springsteen’s description give the old place: “The dump that jumps.”

Let’s see if a current building fits in with it.

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