Lucas Oil Stadium is getting major video board upgrades

Tonight in Unpacks: Lucas Oil Stadium’s display technology is being overhauled for the first time since the Colts drafted for the 2008 season. SBJ’s Bret McCormick has details.

  • Bob Chapek will run Disney now through 2025
  • The USL taps Legends to add new sponsors
  • Olivia Moultrie is Playermaker’s first endorser
  • Nike will create a new eSports clothing line
  • ABC’s Stanley Cup Final audience ranks below years leading to pandemic
  • The NFL has a new sports betting king

Missing this morning’s buzzcast? SBJ’s Abe Madkour discusses the Big 12 approaching Brett Yormark, Salt Lake City potentially pivoting around the 2034 Olympics bid and a future roadmap for the USFL and USL.

SNA ads was awarded a $12.9 million contract to fully upgrade video boards Lucas Oil Stadium until capital city Marion County Managers’ Improvement Committee (CIB), reports SBJ Bret McCormick.

The technical overhaul of the display is the Indianapolis The first venue since it opened in 2008 to host the foal and includes 50 LED displays totaling 19,500 square feet and 21.3 million pixels. Andy MallonManaging Director of Indiana Convention Center and Lucas Oil Stadium, said the venue’s broadcast technicians did an impressive job of extending the life of the original video display system, but that replacement parts were hard to come by.

Highlights of the refresh include two main LED video panels, 53 feet high and 97 feet wide, in the northwest and southeast corners of the stadium and more than 2,000 linear feet of LED tape displays. The main 10mm pixel pitch video screens are approximately 400% clearer than the previous screens. SNA will also provide double-sided digital awnings at the extreme north and south ends of the stadium, scoring/timing equipment and fiber optic infrastructure.

WJHW, which designed the stadium’s original video and acoustic infrastructure, is providing consulting and design services for the project on behalf of the CIB. As part of its work, SNA recycles all torn signage through a local recycling company.

SNA Displays’ other pro sports projects include working at Raymond James Stadium, Capital One Arena and Bank of America Stadium.

That Disney The board voted “unanimously” to replace the CEO Bob Chapek‘s contract for another three years, reports the Wall Street Journal. Chapek’s renewal was “closely watched and speculated on”.

Disney’s stock price has fallen nearly 40% this year as “Wall Street‘s enthusiasm for streaming video business has waned.” Chapek “set a lofty goal Disney+ between 230 million and 260 million subscribers and achieve profitability for the direct-to-consumer streaming business by September 2024.” The company has “significantly increased content spending, including a push into sports rights to attract more subscribers to win”.

That LA times notes that Disney’s board of directors cited “Chapek’s leadership of the company during the health crisis, business results and a successful transformation strategy as reasons for extending his contract” to 2025.

The rapidly expanding USL has chosen legends to support the football league’s commercial growth and agree on a multi-faceted partnership through 2031. The initial focus of the alliance will be sponsorship sales at the league and club levels, but USL also expects Legends to provide assistance in evaluating potential expansion locations and planning facility projects in those markets.

Other areas of collaboration will include ticketing, fan experience, hospitality, technology and consumer products. Legends won USL’s business through an RFP process that initially involved five companies. Financial terms of the partnership were not disclosed.

USL Managing Director Jeske dish led the process on the property side and Legends Global Sales VP & GM Death Fleming played a key role in bringing about the agreement.

Check out the full story of SBJ’s Alex Silberman here.


Olivia Moltriea 16-year-old player for the NWSL Portland Thornshas joined the footwear wearables provider player maker as the company’s first female brand ambassador, reports SportTechie’s Andrew Cohen. She will be featured in social media posts for Playermaker and his upcoming short film.like a girl‘ which will highlight several top women footballers in the US and the United Kingdom

Playermaker’s sensor device attaches to soccer players’ cleats to track biomechanical, tactical and physical data such as acceleration, dribbling with each foot, top speed and kick speed. The company raised $40 million in funding.

Moultrie joins in Liverpool midfield player Harvey Elliott as a brand ambassador for Playermaker, which recently announced its expansion beyond soccer to make player-tracking wearables for other sports, starting with basketball.

Organizer of global esports tournaments Bust has met with Nike to create an esports-inspired apparel line that celebrates gaming culture, reports SBJ’s Kevin Hitt. The line, which debuts in August, puts the spotlight on people and personalities involved in gaming and esports — including those behind the scenes.

The collection consists of a t-shirt, hat, hoodie and jersey that combines Blast’s blue and gold color scheme with the iconic Swoosh logo. General sales of the clothing will begin later this year counterHit: Global Offensive Blast Premier Fall Groups takes place from August 19th to 28th.

Blast Premier is one of the more important CS:GO series in esports. Throughout the year, up to 32 teams will compete in seven Blast Premier events with a total prize pool of $2.48 million.

Nike is also dabbling in sports as the exclusive official apparel and footwear partner of the League of Legends Pro League (LPL) on China. It has also partnered with the esports organization T1 and League of Legends Superstar Lee “Faker” Sang-hyeok in January.

In this week’s SBJ Media Newsletter, John Ourand addresses the following:

  • Eric Shank‘ Plans for a second USFL season for Fox
  • Fox’s USFL Season 2 ad inventory is already 50% sold
  • What TV bells and whistles worked for the USFL
  • Netflix not ponying enough to get F1 media rights
  • That USL Expect a new media deal by September


  • That NFL will entrust the execution of its sports betting strategy to an internal candidate who has been with the league for a decade and will appoint VP/Strategy & Analytics David Hochhill to the newly created position of VP & GM of Sportsbook, reports SBJ’s bill king.
  • State of San Jose has a partnership with Paciolan Introduce a fully integrated subscription model for ticketing, fundraising, exclusive multimedia content, events and other future revenue streams, SBJ’s reports Bret McCormick.
  • Select management group has signed silver medalists US gymnast Jordan Chiles for representation in marketing, branding, speeches and philanthropic efforts, reports SBJ’s Liz Mullen.
  • esports organization Gen.G extends his contract with MC Donalds for another year to operate the McDonald’s Crew Leaguewhich is an esports series for QSR staff, reports SBJ’s Jason Wilson.

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