Honor Bank Announces Promotions, New Entry as VP of Commercial Lending


TRAVERSE CITY – Honor Bank announced two promotions this month, along with the addition of a local banker as vice president of commercial loans.

Traverse City Union Street Branch Manager Jess Ashmore was promoted to Vice President on December 23.

Ashmore joined Honor Bank in the fall of 2018 after spending several years with other local financial institutions. She is a regular volunteer in the community and a member of the Traverse City Optimist Club.

“We are so grateful for the success of our Traverse City Union office thanks to Jess’s dedication of heart, soul and professionalism over the past few years,” said Dixie Hoeh, Vice President of Retail and Marketing for Honor Bank, in a press release has carefully built relationships with customers and built a solid team that will grow under her leadership.

Hoeh said Ashmore has taken on new responsibilities and “is not afraid of new challenges. We can’t wait to see where Jess Honor Bank takes next. Thank you and congratulations.”


On December 23, Help Center Manager Amanda Brown was promoted to Vice President, according to a press release.

According to a press release, Brown began her career at Honor Bank in 2015 as a customer service representative. In late 2020, she was promoted from Branch Manager at the Lake Ann office to Help Center Manager, where she led the new team to launch and build the Honor Bank Help Center in 2021.

“We’re excited to announce the promotion of Amanda Stacy to Vice President, Help Center Manager,” said Hoeh in a press release. “We are very pleased with the success of our new Help Center, which was launched at the beginning of this year. Amanda has built a great team of customer-centric professionals. We are grateful for your guidance and perseverance in these challenging times. “

On December 9th, Honor Bank announced the addition of its commercial lending team with the hiring of longtime local lender Cory VanBrocklin, vice president.

VanBrocklin joins Honor Bank with over 20 years banking experience in northern Michigan.

“We are excited to welcome Cory to Honor Bank. He brings tremendous experience to our already world-class team of commercial lenders. We appreciate his strong commitment to the community, which is a perfect fit with the bank’s culture, ”Norm Plumstead, President of Honor Bank, said in a press release.

In addition to his banking experience, VanBrocklin has been involved in charitable initiatives over the years, particularly in the areas of youth development and community education, according to a press release.

Honor Bank has served businesses and people in northwest Michigan since 1917 with offices in Bear Lake, Benzonia, Buckley, Copemish, Honor, Lake Ann, and two in Traverse City.

For more information, visit myhonorbank.com.

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