Genpact expands its Rightpoint experience business with the acquisition of Hoodoo Digital

NEW YORK, January 4, 2022 / PRNewswire / – Genpact (NYSE: G), a global professional services company focused on digital transformation, today announced the expansion of its Rightpoint experience business with the acquisition of Hoodoo Digital, a highly experienced digital experience consultancy in Adobe solutions.

The acquisition supports Genpact’s strategy of combining experience and process innovation to help customers drive end-to-end digital transformation and thrive in the growing experience economy. This is the latest in a series of investments Genpact has made over the past five years – including the acquisition of Rightpoint in 2019 – to build world-class experience to help its global clients drive meaningful transformation that people the focus – from employees to customers and consumers.

Hoodoo Digital has extensive expertise in creating innovative customer experiences for leading companies in various industries and is an Adobe solution partner with platinum status. The acquisition expands Rightpoint’s capabilities to help clients manage their content, trade and marketing activities across the enterprise, delivering smarter insights and more strategic impact.

“Today’s companies need agile, experiential processes that can quickly evaluate data to generate actionable insights in order to be competitive in a digital world with constantly evolving business models,” said Katie Stein, Chief Strategy Officer and Global Business Leader, Enterprise Services, Genpact. “Combining Rightpoint’s vast experience with Hoodoo Digital’s deep understanding of Adobe solutions will enable our customers to accelerate the transformation of their customer experience to drive growth.”

Hoodoo Digital’s expertise with Adobe Experience Manager and other Adobe applications complements Rightpoint’s existing capabilities to provide its customers with an end-to-end solution that seamlessly integrates digital content, e-commerce, data analytics and marketing operations . Adobe names Adobe Experience Cloud Applications as its biggest market opportunity with an overall addressable market of $ 110 billion in 2024.(1)

“Leveraging a connected ecosystem of data and content is key to creating the best experiences, be it for customers or employees,” said Ron Shamah, Chief Executive Officer, Rightpoint. “Hoodoo Digital’s in-depth knowledge of Adobe solutions is critical to building Rightpoint’s leadership position in delivering a superior experience-driven transformation. “

Hoodoo Digital is headquartered in Salt Lake City, Utah and was founded in 2017 by digital strategists with decades of experience in the successful development of user experience, digital marketing and design solutions for customers.

“Hoodoo Digital and Rightpoint share a common vision to enable companies to deliver the best possible experience to their customers,” said Andy Wakefield, Co-founder of Hoodoo Digital. “Bringing our teams together expands our design and strategy skills and provides an incredible pool of talent to work together to develop successful solutions that drive our customers’ revenue growth.”

With the acquisition, Rightpoint becomes a Platinum Partner in the Adobe Solution Partner Program. Platinum Partners are a select group of regional companies that have received higher accolades from Adobe in a specific geographic area. Platinum Partners develop specialized Adobe practices for multiple Adobe Experience Cloud solutions.

“As an Adobe solution partner, Hoodoo Digital has a deep understanding of Adobe Experience Cloud applications and a long track record of delivering digital experience solutions that meet their customers’ needs,” said Tony Sanders, Senior Director, America Affiliate Sales, Adobe. “We are excited for our customers who will benefit from the strength of this combined company and look forward to continuing to work with Hoodoo Digital and congratulate Rightpoint on its growth within the Adobe family of partners.”

The terms of the deal were not disclosed. The Canaccord Genuity Group acted as exclusive financial advisor to Hoodoo Digital.

(1) Adobe Financial Analyst Meeting, December 16, 2021

About Rightpoint

Rightpoint, a Genpact company (NYSE: G), is a global leader in experience. Over 700 employees in 12 branches work continuously with customers, from the definition and implementation of visions to ensuring ongoing market relevance. Our diverse teams lead with empathy, data and creativity – always in the service of experience. From the whiteboard to the implementation, we help our customers to embed experiences in their operations from the front to the back office in order to accelerate the digital transformation through a human-centered lens. Rightpoint serves more than a quarter of the Fortune 1000. For more information, visit and contact us on LinkedIn, Twitter, Facebook and Instagram.

About Genpact

Genpact (NYSE: G) is a global services company that makes business transformation real. Guided by our goal – the tireless pursuit of a world that works better for people – we drive digitally guided innovations and digitally supported intelligent processes for our customers. Driven by our experience reinventing and executing thousands of processes for hundreds of customers, including many Global Fortune 500 companies, we are driving real transformation at scale. We think with design, dream digitally and solve problems with data and analysis. By combining our expertise in end-to-end operations and our AI-based platform Genpact Cora, we focus on the details – all over 100,000. from new York to New Delhi, and more than 30 countries in between, connecting every point, rethinking every process and reinventing the way companies work. We know that redesigning every step from start to finish leads to better business results. Whatever it is, we’re by your side accelerating digital transformation to produce bold, lasting results – because Transformation happens here. Get to know us at and further LinkedIn, Twitter, Youtube, and Facebook.

About Hoodoo Digital

Hoodoo Digital simplifies the complexities of Adobe Experience Cloud implementations. With a streamlined implementation process and a suite of software tools, Hoodoo delivers solutions that leverage the latest capabilities of Adobe Experience Cloud and Workfront to provide marketing teams with highly effective tool sets to help them achieve their daily goals. To find out more, visit or follow us on Twitter: @HoodooDigital.

Safe haven

This press release contains certain statements regarding Genpact’s future expectations, plans, and prospects that are forward-looking statements within the meaning of the safe harbor provisions of the US Private Securities Litigation Reform Act of 1995 – appearances of words such as “expect”, “anticipate”, “intend,” “plan,” “believe,” “could,” “may,” “should,” “will,” “would” and variations of such words and similar expressions or the negation of such words or similar expressions. These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those expressed in such forward-looking statements. These risks, uncertainties and other factors include, but are not limited to, the accuracy of our assumptions about trends in our market, our ability to successfully complete or integrate strategic acquisitions, our ability to obtain the expected benefits from strategic acquisitions, our ability to manage growth , our ability to implement and generate revenue from new service offerings and other risks identified in our reports on filings with the United States Securities and Exchange Commission, including Genpact’s Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. These submissions are available at Genpact may from time to time make additional written and oral forward-looking statements, including statements made in our filings with the Securities and Exchange Commission and our reports to shareholders. Although Genpact believes that these forward-looking statements are based on reasonable assumptions, you are cautioned not to place undue reliance on these forward-looking statements, which reflect management’s current analysis of future events and should not be viewed as a representation of management’s expectations or beliefs at any date following the date of its creation. Genpact assumes no obligation to update any forward-looking statements made from time to time by or on behalf of Genpact.


For Genpact:
Danielle D’Angelo
+1 914-336-7951
[email protected]

For Hoodoo Digital:
Thomas Dickens
+1 801-901-2820 ext: 837
[email protected]

SOURCE Genpact

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