SALT LAKE CITY – America’s oldest Subaru dealership in downtown Salt Lake City has been sold.
Ken Garff Automotive Group announced Monday that it has purchased Nate Wade Subaru, welcoming Utah’s oldest and largest Subaru dealership to the state’s largest automaker, according to a press release.
The acquisition represents the first Subaru dealership in the Ken Garff family and will operate as “Nate Wade Subaru, a Ken Garff Retailer” at its current location: 1207 South Main Street.
“We are honored to welcome Nate Wade Subaru to the Ken Garff family,” said John Garff, CEO of Ken Garff Enterprises, parent company of the Ken Garff Automotive Group. “Kirk Schneider’s vision has made Nate Wade Subaru an outstanding retailer, highly respected in the community and a perfect fit with our brand and commitment to Utah.”
Since 1969, Nate Wade Subaru has been the downtown Salt Lake City Subaru dealership, offering quality automobiles at affordable prices with a knowledgeable staff and financing options.
“There’s nobody we’d rather join than Ken Garff,” said Kirk Schneider, owner of Nate Wade Subaru, America’s oldest Subaru dealer. “Our values are aligned, our vehicles are top notch and our people are the best in the business, always working to create the best situation for customers. Those are the things we will continue to offer.”
With the sale, Schneider remains in Nate Wade Subaru as Ken Garff’s vice president of partner relations and continues to serve on the boards of Utah’s new auto dealers, the National Auto Dealers Association, and the Utah Motor Vehicle Advisory Board.
“Continuing the legacy of Nate Wade Subaru is a high priority,” said Brett Hopkins, CEO of Ken Garff Automotive Group. “With both companies serving Utah residents together for over 150 years, we have built our business on quality, service and the value of giving back to the community to make a difference.”
Like Ken Garff’s We’re ‘Hear’ for You and Success in Education programs, Nate Wade Subaru has one through the support of Utah Honor Flight, Make-A-Wish Utah, The Inclusion Center of Utah, and many others continuous public relations done more.
“Serving and honoring our neighbors is part of our identity,” Schneider said. “Helping make our communities better is the right thing to do, and I’m glad programs like this are continuing.”
“For over 90 years, Ken Garff has built a brand focused on listening to customers and helping them,” said Hopkins. “Working with a company that has the caliber of Nate Wade couldn’t be a better fit because we share the values of treating people with respect, integrity, growth, humility and teamwork.”
Ken Garff has no plans to lay off employees.
“We anticipate adding positions to accommodate the growth we are seeing as more Utahns purchase vehicles this year,” Hopkins said.