Our crown jewel New Jersey Mall has just opened “The Avenue” and offers chic shopping at its finest! If you’re looking for luxury shopping and dining with a curated collection of world-famous brands, look no further! Here are the stores that just arrived …
Today American Dream announced the grand opening of. known The avenue, a luxury shopping and dining experience run by Saks Fifth Avenue (which, by the way, is the only place for Saks in New Jersey). It has a 300,000-square-foot, upscale retail mecca with world-famous brands and the first northeast location of Carpaccio, a popular fine-dining restaurant in Bal Harbor. Who is ready to self-medicate?
The avenue at American Dream is a shopping experience with unexpected design elements like intimate salons (for husbands who want to sit back and relax) and unique sculpture gardens designed by New Jersey native Jonathan Adler.
Don Ghermezian, CEO of American Dream, said:
The addition of luxury shopping from the most sought-after fashion brands to our world-class attractions and modern retail stores has cemented American Dream as a travel destination nowhere else to be seen.
The upscale shopping and gastronomy portfolio in The avenue at American Dream includes:
Saks Fifth Avenue: Saks New Jersey at American Dream offers an expertly curated range of womens and menswear in all categories, with an emphasis on menswear and luxury handbags, shoes and accessories. The 110,000-square-foot, two-story retail store offers unique shopping experiences and highly personalized customer service, including Saks’ famous personal styling and shopping, Fifth Avenue Club, individual skin and beauty consultations, and the like – day delivery.
Carpaccio: Carpaccio in American Dream offers a classic yet modern approach to Italian cuisine that combines the characteristic fine cuisine of the renowned Bal Harbor restaurant with fresh ingredients from the region. Under the direction of Chef Gaetano Ascione, the menu features traditional recipes reinterpreted in a contemporary style, blending culinary techniques and the simplicity of ingredients to enjoy the dishes at the table. With a pinch of panache for the fashion set, Carpaccio promises an authentic Italian experience steeped in sophistication, style and just the right amount of sizzling. The restaurant has a contemporary-chic dining room with 114 seats, an elegant bar area with 24 seats and a dining terrace with 67 seats, which is gracefully located under a large garden grill.
Dolce & Gabbana: Made of marble with golden veins and shiny damask walls, the new American Dream boutique captivates with the materials and nuances of its DNA. Velvet carpets in gold tones and furniture made of Canaletto walnut complete the space, which is enhanced by the brightness of the Italian Nuvolato Etrusco marble. The walls of the boutique are wrapped in precious Italian gold damask and alternate with mirrors and glass in skilful reflections and perspectives. The new Dolce & Gabbana Boutique houses the ready-to-wear collections, accessories for women, men and children.
Hermes: Hermès has remained true to its craftsmanship and humanistic values since 1837. The freedom to create, the constant search for beautiful materials, the transfer of savoir-faire of excellence and the aesthetics of functionality – all this is what makes Hermès, a house for durable objects, so unique. As an independent family company, Hermès has set itself the goal of keeping the majority of its production in France through its 51 workshops and production facilities and expanding its network with more than 300 branches in 45 countries. The group employs almost 17,000 people worldwide, including just under 10,600 in France, including more than 5,600 craftsmen *. Axel Dumas, a sixth generation family member, has been CEO of Hermès since 2013.
The Fondation d’entreprise Hermès, founded in 2008, supports projects in the areas of artistic creation, training and imparting savoir-faire, biodiversity and environmental protection.
Johnny was: A selection of clothing and accessories designed in California and inspired by crafts from around the world. Exquisite embroidery, luxurious fabrics and effortless silhouettes that defy trends with timeless sensitivity. From unique kimono jackets to signature scarves to sophisticated leather accessories, the woman wearing Johnny Was is literally a free spirit. Our brand embodies optimism through beauty, authenticity, comfort and artistic expression.
Mulberry: The design concept of the store by interior designer Faye Toogood presents Mulberry’s lifestyle range in a fresh and modern setting. Inspired by the quaint qualities of British landscapes and strong but simple geometric shapes, the store design feels like an inviting home – modern with a touch of heritage. The bold design creates a tactile universe in which the brand can be discovered.
The avenue at American Dream will continue to determine the future of retail in the coming months and expand its range of fashion and gastronomy with further openings such as Alexander Wang, Anne Fontaine, Brüt –a Champagnerbar, Gentle Monster, Jonathan Adler, Zadig & Voltaire, and many more.
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